App Store Metadata Counter
Character counts and keyword checks for your App Store listing.
Paste your metadata. Nothing leaves your browser.
Checks
Start typing to see checks.
How App Store search uses this
Which fields are searchable?
The app name, subtitle and keyword field are indexed for search. Your description isn't, so write it for people, not for search.
Should I repeat words across fields?
No. A word in your name or subtitle is already indexed, so repeating it in keywords wastes characters you could spend on a new term.
Spaces after commas?
Leave them out. photo,editor works the same as photo, editor and saves a character per keyword.
Can I use competitor names?
No. Trademarked names and other apps' names in your metadata are a common rejection reason.
Check your whole submission in one go
FlightCheck audits metadata, screenshots, privacy and rejection risks against App Store Connect before you hit Submit. Free for one project.